On May 2009, GreenRoad has raised $15 million from DAG Ventures, Benchmark Capital, Virgin Green Fund, and Amadeus Capital and Balderton Capital.
The new funding round aim to accelerate the deployment of its GreenRoad 360 service among existing and new customers. GreenRoad 360, its proprietary technology-based service, provides drivers and fleet managers with real-time, comprehensive and preventative feedback, analysis, reporting and coaching on drivers’ abilities, maneuvers and patterns.
GreenRoad provides the industry’s first driving behavior improvement service with real-time in-vehicle feedback and comprehensive visibility into those maneuvers which most impact safe driving, fuel efficiency and emissions.
GreenRoad (formally DriveDiagnostics) was founded in 2003 by Hod Fleishman, the Chief of Safety of GreenRoad, and Ofer Raz, the company CTO. The company is headquartered in Redwood Shores, California, with sales offices throughout the U.S. and UK and an R&D Center in Israel." (source)
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