(MED) Will Israel Become A Major Center For Medical Tourism?

"U.S. medical costs are so high that American insurance companies often find it worthwhile to send their customers abroad for medical procedures.

Could Israel become a hub for medical tourism? Many in the Israeli medical establishment believe it can. At a conference held last week in Tel Aviv, people in the health and tourism industries agreed that to promote Israel as a leading destination for medical tourism from developed countries, there is a need to join forces under a single brand for the country's entire medical system, not to invest in marketing each individual medical center separately."