(NEWS) 'World Domination Is In Our Mission Statement'

"The first in a weekly series of dynamic videos.

After a freak spinal accident ten years ago, psychologist Martin Kace decided to turn his life around, and find himself to a job that he 'loved coming into every morning.'

So he founded Empax, a group of creative professionals, who help non-profit organizations by giving them business-quality communication tools, strategies and visuals."

'Israelis don't make small talk. Israelis only know big talk and in getting right to the point. So the essence... is that Israel is the place that gets the job done.'"