The social network is called Velayatmadaran, a reference to 'followers of the velayat,' (Iran's Supreme Leader), and is part of an attempt by Iranian officials to get in on the social networking craze which ncludes sites like Facebook and Twitter, to name a few.
According to a recent report published by the Intelligence and Terrorism Information Center, the social network’s creators established the site in order to give an appropriate response to what is described as the 'soft war' being held online by enemies of Iran."