The publicity effort is the initiative of the left-wing Geneva Institute, chaired by former Meretz party chairman Member Yossi Beilin. The campaign promotes the PA as a 'peace partner' on billboards throughout Israel and asks, 'What about you?' implying that Israel is not engaged in the diplomatic process.
Beilin initiated the 1992 Oslo process, which blew up into the Second Intifada, also known as the Oslo War, in September 2000."
