The campaign targeted NIF chair Naomi Chazan and received high-profile news coverage. Im Tirtzu's research focused on the NIF's complicity in the Goldstone Report that attacked the IDF for its 'Cast Lead' Gaza operation. The NIF came under fire in Israel and in Jewish communities worldwide. Used to being ignored by the leftist media and to waging losing battles, Zionist pundits were ecstatic at the new movement's successes.
A few months later, Im Tirtzu was back with another report – this time about the overwhelming proportion of radical leftists in Ben Gurion University's Political Science Department. Again, the media was full of the story."
