'Two years after we launched YouTube in Israel, during which Israeli users have become an integral part of the international YouTube community, we are pleased to launch the Hebrew interface today,' Google Israel Vice President Riki Drori said in a statement.
'We believe that this will enable the Israeli user to share, search and view video content more easily,' Drori said.
Recent surveys say viewers lately have put YouTube's local popularity at third place in the country, ahead of the Ynet Hebrew news site and Walla! portal." (source)
