Social networking wunderkind and That ’70s Show star Ashton Kutcher delivered a talk on new media at the Bezeq Expo in Tel Aviv on Monday, where he provided tips on how to use new forms of communication and networking to market Israel.
'The first thing I would do is ask you, who do you want to market to? Because a general marketing campaign for the whole world doesn’t work; in some parts of the world they won’t like the message, and in other parts of the world they will,' he said. 'The first thing you need to decide is who do you want to influence and what do you want to say to them.'"
