'A Star Is Born,' Israel's version of 'American Idol,' will begin its joint venture with the Environmental Protection Ministry to raise awareness of environmental issues in about a week's time.
On Thursday, Haaretz revealed that the ministry will pay Channel 2 television franchisee Keshet NIS 1.2 million for public information clips embedded in 'A Star Is Born.' The budget for the deal will be taken from the ministry's cleanliness protection fund."
