(BLOG) Israel's PR Is Not The Problem

"Glenn Jasper, Ruder Finn Israel, recently suggested that Israel should have all its spokesmen deliver the same message. After all, that’s what the Palestinians do. That might be a good idea except that Israel is a nation of presidents and each president will deliver his or her own message. They can’t be disciplined.

Alex Fishman suggested that Israel should consider the PR battle as more important than the military battle and organize accordingly."